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People Remember Your Stories – Not Your Speech


What do you remember most about the greatest speeches you’ve heard?

Do you remember what the speaker was wearing?  Exactly what their hand gestures were?  The entire content of their speech?

The chances are you’ve just answered “No” to all three questions.

The thing that we take away from great speeches are the stories that are told.  We remember the stories that we relate to and the stories that we are able to picture.

This is one of the fundamental – and easy – keys to writing a great speech.  A speech that will be remembered for all the right reasons.   Stories are what the audience remember and what they will love about your speech.

So – how do you go about making your stories into a great speech?


1. Decide on a theme for your speech.  It could be a Best Man’s Speech which focuses on how disorganised the groom is and it’s been good management on your part that he’s even here today; a Father-of-the-Bride Speech which highlights how clumsy the bride was growing up and that the groom had better make sure the insurance is up to date; a Eulogy for someone who was obsessed with their cars and how it affected those around them.

Find the theme that makes the most sense to you and then check with other people connected to the person you’re speaking about to make sure that you’re on track.  Now that you have the theme, everything else should tie in with it.

2. Choose one, two or three stories that all tie into the theme of your speech.  A bunch of random stories that don’t match the theme will just seem disjointed and confuse the audience.  The number of stories will depend on the time you have available.  A good tip is one story for each 3-4 minutes, with a maximum of 3 stories in total.  If you have to speak for longer than 12 minutes provide more detail in the stories you have but stick to a maximum of 3 stories.

3. Build your stories to include strong mental images for your audience.  If they can picture the characters, the environment, the event and/or the outcome they will remember the story.  The audience will also become more involved in your speech because they can picture the story happening.

4. Make sure that the stories are relevant to the whole audience.  The audience doesn’t need to have been present at the story event but they do need to understand the context to create their own mental pictures.

5. Insert a sentence or two between each of the stories that relates it back to the main theme.  This will help with the flow of the speech and make it easier for the audience to follow, rather than just listening to a few stories from the past.

Remember, the audience wants to hear what you have to say and they want to feel connected with you and your speech.  Well told stories will go a long way towards making this happen.

Have fun with your speech and your audience will have fun as well.

Happy Speaking!

Laura James – Special Occasion Speeches

Speech Writing

Speech Blog 2

There are times in life where you just can’t find the right words to say what you’d like at your special occasion.You might be stuck for ideas, be time-poor or not know how to pull the speech together.    That’s where we come in.

We have years of experience in crafting original speeches which will really connect with your audience and will feel as natural to present as if you’d written it yourself.

To do this we spend time talking with you, finding out what you want to achieve and how you want the speech to be perceived.

We then create a draft of the speech for you to review.   You provide feedback on what you like and can make any changes or suggestions.

We will then supply the final speech document.

The speech document will be written to include:

● Notes on how to present yourself right from the moment you walk into the room or onto the stage;

● Notes on where to emphasise certain points;

● Where to pause – this is a very powerful tool when delivering a speech;

● Timing and speed of delivery – so that you can practice and know where you should be up to a certain points;

● Points for speech cards – if you want to use reminder cards rather than a printed speech.


This is a highly tailored service. For this reason we need to talk with you about your needs and the type of speech required. Once we have that information we will be able to provide a quote to write your speech for your special occasion.

Contact us today to discuss having Special Occasion Speeches write your speech. Click here to send us an email or call on 03 9939 7599.